That doesn’t do much for the people and shows affected by the move, of course: But in any young industry there are significant opportunities to be had at the infrastructure-building, tool-providing level, and apparently Panoply thought its offerings were more differentiated there than in the hit-or-miss original content game. I’m privy to no particular insight on Panoply, and I never like it when anyone gets out of the content business. Our main goal in this reorganization is to reinforce Megaphone’s position as the clear leader in podcasting technology and advertising services, and every person at the company will be laser focused on creating tools to help podcasters thrive. 28, although some will continue working on projects for a limited time after that… The last day for most staff editorial staff members will be Sep. Happily, some of Panoply’s producers and shows will be moving to our sister company Slate. They are an amazingly talented and creative group of people, and we will miss working with them. Our editorial staff was notified of the change today. o3EZI1ZyHwĪfter Nick’s story went out, Panoply CEO Brendan Monaghan got back to him with a comment:Īfter much consideration, Panoply has decided to focus solely on our growing podcast hosting and ad services business, and exit the podcast content business. We're proud to announce our fall line up at #PodcastUpfront! This November, gear up for #BrokenRecord, a music show helmed by and #PassengerList, a suspense thriller with writing by and starring #KellyMarieTran. Panoply had not been known as, well, one of the more stable podcast companies, but the move was pretty shocking given that it was busy announcing its new fall show lineup just a week ago: In its earlier days, the company pursued a content strategy that heavily involved production partnerships with external publications like Politico and Tablet Magazine, and has since shifted to focus more on original programming. It also helped produce and monetize existing shows like You Must Remember This. ![]() It produced original shows (like The Message, Empire of Blood, Family Ghosts, and By the Book) and handled ad sales for a portfolio of podcasts. Prior to this point, Panoply, a sister company of Slate, was your standard end-to-end podcast company. The company also announced that it will now shift its operational focus to the Megaphone targeted marketing platform - that is, Panoply’s podcast hosting, analytics, and monetization technology, which it acquired in the summer of 2015 and, more recently, forged a partnership with Nielsen to build a marketplace for targeted podcast ads… I’m told that the layoffs are effective starting the end of the month. Several sources in the company inform me that, earlier this afternoon, the company internally announced that it will no longer be developing new podcasts and that it will be letting go of its entire editorial staff. It’s been a tumultuous 24 hours in the podcast business!įirst, late yesterday afternoon, our own Nick Quah broke via his newsletter the news that Panoply - the Slate-born podcast network that had been tightly connected with the newsier, more public-radio-y end of that business - was getting out of the content business altogether.
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